Website Revamp and SEO for Osmomarina
How we rebuilt Osmomarina's website foundation and shifted SEO strategy after early-2025 Google changes, doubling YoY traffic and driving 200% more conversions with buyer-intent targeting.
Client
Osmomarina
Industry
B2B Industrial Pump
Duration
6 months revamp, 3 years SEO
Market
Indonesia
Snapshot
Website Revamp
Rebuilt structure to fix technical hierarchy issues
+100% YoY Traffic
Organic growth after the revamp
2025 Strategy Shift
Adjusted approach after early-2025 Google changes
+200% Conversions
More conversions with less traffic via buyer-intent focus
YoY Traffic Growth
Organic traffic improved year-over-year after the revamp
More Conversions
Higher total conversions despite lower traffic by focusing on buyer intent
Strategy Pivot
Shifted approach after Google changes impacted visibility
Revamp Delivery
Website foundation rebuilt to support SEO and conversion growth
The Challenge
Osmomarina wanted a website revamp while dealing with declining performance after Google updates. Their biggest concern was that traffic had tanked and the site was not converting efficiently.
During the review, we found the technical hierarchy was not fixed, which limited crawl efficiency, weakened internal authority flow, and made it harder for priority pages to perform.
Our Solution
We fixed the technical foundation through a revamp, then adapted the SEO strategy after early-2025 changes by prioritizing buyer intent so growth is measured by conversions, not just sessions.
Our work included:
- check_circle Website revamp to rebuild technical hierarchy so priority pages are easier to crawl, understand, and rank
- check_circle SEO execution focused on stabilizing and regrowing traffic after the revamp
- check_circle Post-update strategy shift in early 2025 to protect growth by focusing on buyer-intent queries and pages
- check_circle Conversion-led optimization to improve performance even when overall traffic is lower
- check_circle Continuous iteration over several months, including homepage improvements as learnings matured
How We Did It
Project Timeline
Diagnosis and Planning
Phase 1Reviewed performance decline and mapped the hierarchy and technical constraints blocking growth.
Website Revamp
Months 1-6Rebuilt the website foundation and structure so SEO performance is not limited by technical hierarchy issues.
SEO Growth Execution
Ongoing (3 years)Delivered SEO improvements post-revamp and measured results over time.
Buyer-Intent Strategy Shift
Early 2025 onwardAfter early-2025 Google changes, shifted toward buyer-intent targeting to protect and grow conversions.
Your Turn
Ready to See These Results for Your Business?
We'll tell you upfront whether our approach fits your situation. No generic pitch, no inflated projections.