Case Overview
Hospitality Brand
Transforming a hospitality brand's SEO strategy for the AI search era, combining content production at scale, search intent optimization, authority building and AI visibility work across both traditional and emerging search channels.
The brand needed to adapt its organic strategy to a rapidly changing search landscape. Users were increasingly relying on AI assistants for travel research, and Google was becoming more selective about content quality. Ranking alone no longer described where the audience actually was.
The account carried significant gaps across commercial and transactional hotel keywords, a content structure that had aged badly next to leading travel platforms, and almost no visibility into how the brand performed inside AI search in Indonesia. The brief was to grow organic traffic and prepare for the next shape of search at the same time.
We built an AI-ready SEO programme that treats the AI assistant as a search surface in its own right, not as a side effect of ranking well.
Our work included:
How We Did It
Mapped commercial and transactional hotel keyword gaps and benchmarked the content structure against leading travel platforms.
Established measurement for AI assistant sessions, which had been effectively invisible in Indonesia, so the channel could be managed rather than guessed at.
Sustained publishing against the full funnel, growing the library rather than topping it up.
Owned and external authority building, with informational content wired into booking journeys.
Session and content figures are the client's own analytics.
Filed under
Send us your current numbers and we will tell you what we would do first.
We reply within one business day (Jakarta time).
