SEO Recovery for BTN Properti

BTN Properti changed their web technology stack. The previous setup was performing normally in search, but the new implementation relied heavily on client-side rendering, which made it harder for search engines to consistently crawl and index important content.

As a result, organic traffic collapsed. Key pages that should drive discovery, such as residential and content pages, were no longer being surfaced reliably in search results.

We ran a technical SEO audit to confirm the rendering and indexation constraints, then recommended switching back to server-side rendering and fixing the technical foundations that blocked growth.

Our work included:

• check_circle Rendering audit to confirm that core page content depended on JavaScript execution, with key templates returning a minimal HTML shell before hydration
• check_circle Indexation audit to identify patterns of URLs not being picked up or retained, including low-value duplicates and inconsistent canonical signals
• check_circle Recommendation and implementation direction to move from CSR-heavy delivery back to SSR so search engines can crawl meaningful HTML consistently
• check_circle Technical clean-up across templates to reduce crawl waste and improve indexation quality (internal linking consistency, sitemap hygiene, canonical consistency, and duplicate control)
• check_circle Content execution support through articles designed to satisfy search intent and remain readable for humans, not just written for bots